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Hello, I'm Martin

Business Consultant @ Accenture

At Accenture Dubai, I balance my responsibilities across two departments, Strategy & Management Consulting & Digital Consulting (Accenture Song)

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About me

Strategy, Digital & Product

I help businesses across the GCC rethink strategy, digitize experiences, and lead transformation at scale.

Currently based in Dubai, I work at the intersection of Strategy & Management Consulting and Digital Consulting (Accenture Song)—from shaping long-term visions to delivering real-world impact. I bridge the gap between business and tech, working hands-on as a Product Owner, Delivery Lead, or Strategic Coach, depending on the challenge.

Industries I’ve worked with: Government, Automotive, Telco, Public Sector

My toolbox includes:

Let’s talk if you’re scaling a product, launching a transformation, or need a fresh take on business performance.

Experience

Unified Ministry Services Platform – Qatar

Product Owner (PO)
Leading the Definition & Design phase for a centralized, digital-first government platform aimed at streamlining citizen and resident services.
Government/Public Sector

Retail Performance Excellence – UAE

Delivery Lead
Guided flagship dealerships and importers in optimizing sales, operations, and sustainability under a long-term automotive performance program.
Automotive

EV Market Strategy Rollout – GCC

Coach (1st part), Delivery Lead (2nd part)
Assessed EV landscape across the region and developed a hands-on action plan to increase adoption for a leading German car brand.
Automotive

Abu Dhabi Digital Experience 2.0

Product Manager
Coordinated product design and delivery for the next-gen citizen-facing digital services for the Abu Dhabi Government.
Government/Public Sector

Localized Automotive Program Deployment – UAE/KSA

Project Manager/Coach
Rolled out a global retail strategy across select GCC dealerships with tailored coaching and consulting for local market needs.
Automotive

Digital Onboarding Blueprint – UAE Telco

Technical Product Owner (TPO)
Supported the digital onboarding strategy for one of the UAE's largest telecom operators as part of a major transformation initiative.
Telecommunications

B2B Website & Portal Revamp – Bahrain

Product Manager
Led the redesign and development of a B2B website and portal for Saudi’s top telco in Bahrain, fully remote.
Telecommunications

Digital Channels Activation – KSA

Business Analyst/Project Management
Enabled mobile and web platforms for Saudi’s largest petroleum company to enhance the customer experience across 250 service stations.
Oil & Gas

E-Commerce Launch for National Bank – KSA

Front-end Functional Analyst
Contributed to the launch of a major e-commerce platform for Saudi Arabia’s top bank, focusing on front-end functionality.
Financial services

Innovation Hub Design – KSA

Digital Transformation/Experience Consultant
Strategically defined and designed an Innovation Hub to foster digital initiatives for the Saudi government.
Public sector/Government

Personalization & Search – UAE

Product Manager
Owned product development for personalization and search tools to enhance omni-channel retail experience for a global food retailer.
Retail

Marketing CMS Implementation – UAE

Business Analyst
Implemented SAP Hybris Marketing Cloud for targeted campaign management for a leading regional conglomerate.
Retail

Loyalty & Analytics Internship – UAE

Intern
6-month internship focused on loyalty marketing, segmentation, and personalization for a major retail client.
Retail
📬 Get in Touch

Whether you're exploring new ideas, scaling a digital product, or driving business transformation, Martin would love to connect!

CONTACT ME