About

Connecting people, business and technology to turn complexity into opportunities

8+ years at Accenture Middle East shaped my professional experience across industries, markets, and technologies. Driven by curiosity, I am now going deeper into Data, AI & Cloud.

8+: Years at Accenture Middle East
14: Consulting Engagements
8: Industries
7: Countries lived & worked in (EMEA)

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Selected Work Experience

8+ years of Consulting at Accenture Middle East

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Data & AI Projects

Hands-on projects: Dubai real-estate market analyzer, SQL & Python upskilling

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Beyond Work

Who I really am: French at heart, international by life experience, and always curious about people, places and new ideas

Selected Work Experience

Business Strategy · Digital Transformation · Business Development

Automotive | 2022, 23, 24

Sales & Retail Performance Transformation

Led a three-year GCC Retail Transformation programme, coaching importer leadership and dealership teams to implement Sales, Customer Experience, CRM and After-Sales best practices.

Industry: Automotive
Geography: GCC - 7 markets
Role: Delivery Lead | Account Manager
Scope: 11 dealerships across OEM & importer networks

Key Results

Led and secured $250K–$450K annual consulting renewals over 3 consecutive years
Improved test-drive conversion by +35% through Sales & CRM initiatives
Raised NPS to 85+ through Customer Experience best-practice design & implementation

SalesCommercial PerformanceExecutive AdvisoryOperational ExcellenceChange Management

Retail Media | Business Development | 2025

Retail Media Transformation Proposal

Led the commercial pursuit, from expert sourcing and client discovery to proposal development, pricing and final presentation - partnering closely with a senior Retail Media SME.

Industry: Retail Media & E-commerce
Geography: UAE & KSA
Role: Pursuit Lead
Scope: 4-phase Retail Media transformation: assessment, benchmarking, roadmap & GTM

Key Results

Led the pursuit end-to-end including expert sourcing, client discovery and proposal development
Designed the 4-phase Retail Media transformation approach and co-shaped indicative pricing of $200K–$300K per phase
Led a 2.5-hour client discovery workshop, developed Retail Media use cases, and presented to executive leadership at regional HQ

Pre-SalesBusiness DevelopmentSolution ShapingCommercial StrategyExecutive Presentation

Public Sector | 2024-25

National Digital Services Transformation

Led a national digital transformation workstream for the Qatari government, translating stakeholder requirements into future-state citizen journeys and digital services.

Industry: Public Sector
Geography: Qatar
Role: Workstream Lead | Product Owner
Scope: Citizen-service redesign across Business, Product, Technology and UX teams

Key Results

Contributed to a $300M+ multi-year national digital transformation programme
Led backlog prioritisation and roadmap definition across multiple ministry service domains
Facilitated stakeholder workshops to translate policy and business requirements into future-state citizen journeys

Digital TransformationProduct Strategy & ManagementService DesignCross-Functional Leadership

Digital Platforms | 2022 - 23

Customer Digital Platforms Delivery

Led client-facing agile delivery across three digital platform engagements, translating business requirements into digital features and coordinating multidisciplinary engineering teams.

Industry: Oil & Gas · Telecommunications · Public Sector
Geography: UAE & KSA
Role: Product Manager | Digital Transformation Consultant
Scope: Business-to-technology delivery across digital transformation programmes

Key Results

Led delivery across 3 customer-facing digital platforms in Oil & Gas, Telecommunications and Public Sector
Coordinated offshore engineering teams of up to 42 developers, bridging client priorities and technical delivery
Led requirements, backlog prioritization & agile delivery governance across multidisciplinary teams

Digital PlatformsAgile DeliveryProduct ManagementTechnology DeliveryBusiness-Technology Alignment

Retail & E-commerce | 2020-21

E-commerce Personalisation & Revenue Growth

Led the e-commerce personalisation roadmap across web and mobile, using customer data to improve product discovery, recommendations and digital experience.

Industry: Retail & E-commerce
Geography: UAE
Role: Product Manager | E-commerce Personalisation
Scope: Web & mobile personalisation roadmap

Key Results

Delivered 3-5% uplift in online revenue through personalisation initiatives
Led a 15+ member agile squad across Product, Dev., QA & UX
Delivered personalised recommendations & search relevance across web and mobile

Product ManagementE-commercePersonalisationCustomer DataDigital Analytics

Data & AI projects

Hands-on builds & upskilling I am currently working on

Dubai Real Estate Intelligence

Work in Progress (WIP)

Be patient, the project is coming soon 🙂

SQLPythonData AnalysisData Visualization

AI Proposal Assistant

Work in Progress (WIP)

An AI-powered proposal assistant that turns RFP and client documents into source-grounded answers and structured, slide-ready proposal drafts.

AI Proposal Builder workspace showing document upload and proposal workflow navigation — Application workspace · WIP prototype

PythonStreamlitLangChainOpenAIFAISSRAG

GitHub

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Private repository

Production

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SQL & Python Upskilling

Practising SQL and Python through Codewars kata to strengthen problem-solving and coding fluency.

Codewars profile · SQL practice

SQLPythonCodewarsProblem Solving

Codewars

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Beyond Work

French at heart, international by experience.

Born in France and raised abroad, I have lived and worked across 7 countries. I believe the richness of life lies in the diversity of experiences we have, the people we meet, the paths we cross.

1995 - 2006
01
La Baule/Lyon, France
Childhood - From the Atlantic Coast to the Vineyards
Born in North-West France, La Baule is where home is. At age three, I moved with my family to the Beaujolais vineyards near Lyon. A happy childhood shaped by family, friends, and two very different corners of France.
2006 - 2008
02
Izmir, Turkey
Discovering Life Abroad
At 11, the family moved abroad for the first time, and I switched to English-language schooling. Learning English along the way, I discovered a true melting pot of cultures. It was my first lesson in adapting to a new environment - and the beginning of a lasting curiosity for people, cultures and life beyond borders.
2008 - 2012
03
Vienna, Austria
Growing Up Abroad
Austria became the next chapter of life abroad, and the backdrop to my teenage years. School was demanding and highly structured, instilling discipline and rigor through the International Baccalaureate (IB) programme. And then there was rugby: training, competing, winning and losing together: an early lesson in commitment and what it means to be part of a team.
2012 - 2016
04
London, UK
University Years - Where Curiosity Meets Ambition
University life started with a year in Scotland before taking me to London for four years, where Economics & Management opened up new ways of thinking and sparked a real appetite for academia. I set myself the goal of joining a leading university for my Master's, eventually earning my place at King's College London. It taught me to aim higher, but also to enjoy the journey: learning, challenge my thinking and staying intellectually curious.
2017 - Present
05
Dubai, UAE / France
The Professional Years in the Middle East
Eight years that took me into professional life with Dubai as the platform. Working across industries, countries and cultures taught me to adapt quickly, connect with very different people and stay curious in unfamiliar environments. Beyond work, I built a life filled with friendships, travels, sports and new experiences, reinforcing what I still believe today: life is richest when we experience widely, meet people from every walk of life, and never stop being curious.